Why Simply Gaining XX Pounds of Muscle “Wherever it Winds Up” is Not the Route to An Attractive Body!

Have you ever seen a headline like this?

“Gain up to XX pounds of muscle in 90 days.”

A typical Men’s muscle building course will claim that you can build a certain amount of muscle, in a given amount of time.

…but building muscle, WHEREVER it winds up, is NOT a tough thing to accomplish.

Common advice for men looking to gain muscle is to focus on the “Big 3” lifts.

• Squat
• Deadlift
• Bench Press

Focusing on these lifts WILL add muscle to your body.

…but often times the majority of that muscle will be added to the lower body.

When your lower body grows at a much faster rate than your upper body, your upper body looks smaller in comparison.

(Gaining 30 pounds of muscle isn’t impressive if 25 pounds of that muscle winds up on your butt, thighs and waist.)

Is your goal is to wear those obnoxious baggy bodybuilder pants with elastic waist bands?

…because if your workout is too heavily focused on deadlifts and squats, these pants may be in your future!

I do NOT want this to happen to you!

My advice?

Squat and deadlift only as much as it takes to keep your legs in proportion with your upper body.

Drop these lifts when necessary.

I don’t care how “hardcore” or “manly” squats and deadlifts are supposed to be.

If squats and deadlifts wind up making your lower body look curvier than J-Lo… maybe you should back off a bit.

Another big muscle building pitfall:

Focusing too much on “the pump” to build muscle.

Have you ever seen a muscular guy with large, but almost “puffy” looking muscles?

This is caused by building muscle largely through high-rep sarcoplasmic training.

You see, there are 2 types of muscle growth that affect the look of a muscle.

• Sarcoplasmic Hypertrophy: This is growth caused by the increase in fluid (sarcoplasm) within a muscle cell. This is a fast way to increase the size of a muscle, but since sarcoplasm is a fluid and can’t contract it won’t make the muscle significantly stronger.
• Myofibrillar Hypertrophy: This is actual muscle fiber growth. This adds a lot less to the size of a muscle than sarcoplasmic growth, but since muscle fiber can contract it will make the muscles significantly stronger.

Someone who focuses on the proper ratio displays full, dense looking muscles.

(The picture above is a great example of a balance between sarcoplasmic and myofibrillar growth that can be achieved through visual impact muscle building).

Too much sarcoplasmic focused training results in that large “fluffy” look.

The muscles look doughy and rounded -not- sharp and angular.

Too much focus on myofibrillar training builds smaller dense muscles.

Although the muscles are hard and angular, they tend to be undersized.

Both types of muscle growth have their place if you want to create a sharp looking lean and muscular look.

If you simply lift to put on muscle, then you are just hoping that your physique winds up looking the way you want.

“Hoping” rarely works well when it comes to building a great physique.

This is where my course comes in.

Introducing “Visual Impact Muscle Building”.